WCE2026 — World Cup Experience
The World Cup Is Coming. We're Building the Experience Around It.
Culture · Travel · Fan Engagement
WCE2026 is a fan-first platform for the 2026 FIFA World Cup — connecting people to travel, culture, cities, teams, and opportunities across North America.
The Problem
The 2026 FIFA World Cup spans 3 countries and 16 host cities — the largest in tournament history. Fans face a fragmented experience: scattered travel information, no cultural context, no community hub, and no single destination for the full World Cup journey. Underrepresented communities and international fans are especially underserved.
The Solution
WCE2026 is a centralized digital platform that brings together everything a fan needs — before, during, and after the tournament. Travel planning, city guides, team content, cultural storytelling, fan community, and partnership opportunities — all in one place.
What MSC Creative Hub Built
- Platform concept, brand identity, and information architecture
- Content strategy across travel, culture, teams, and cities
- Fan engagement framework and community features
- Partnership and sponsorship opportunity structure
- Multilingual content experience (English & French)
- Digital presence and launch strategy
Capabilities Demonstrated
- Brand Strategy — Full identity from concept to launch
- Information Architecture — Multi-category platform structure
- Content Strategy — Travel + culture + sports editorial
- Multilingual UX — English and French experiences
- Community Design — Fan engagement and participation model
- Partnership Development — Sponsor and affiliate opportunity framework
Current Status
🟡 In Development — Platform architecture and content strategy complete. Digital build in progress. Launch targeted ahead of the 2026 tournament.
Get Involved
Interested in partnering, sponsoring, or collaborating on WCE2026?